What Are Universal Sales Truths?

At UST we believe that Universal Sales Truths are true regardless of the product or service you represent. In addition, they stand the test of time. In other words, whether  you are selling high tech solutions to a CIO, or selling cattle to a rancher in 1850, if you...

Are You Planning to Fail?

Do you have a plan or are you “hoping” to make your annual quota? The first step for anyone starting a new business is to prepare a detailed business plan. Why is that? Because as the saying goes… if you fail to plan you a planning to fail! The fact of the matter is...