Let’s meet for dinner

  Few topics related to professional sales generate a more heated debate than the topic of business entertainment. One traditional school of thought suggests that entertainment is critical to building long-term relationships that result in consistent revenue and...

How much business entertaining should you do?

From a purely technical point of view, if you buy your customer or prospect a cup of coffee it is considered entertainment. However for most business people entertainment involves paying for things such as lunch, dinner, sporting event tickets, golf, theatre, or in...