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Turning a Lost Sale Into Your Next Win

Turning a Lost Sale Into Your Next Win

by Scott Dunkel | Mar 25, 2026 | Dealing With Competition

Let’s face it: no one likes to lose business. That empty feeling after losing a hard-fought battle can be devastating, especially if you lose a deal in one of your key accounts that you forecasted at a 90 percent close rate. It is an extremely emotional time for both...

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