As an account executive, you are the company

  It’s very common to interchange sales executives’ names with company names. In other words, when I was a sales exec for EMC, my clients would typically say, “EMC is coming in today,” instead of, “Scott Dunkel is coming in today.” Or in competitive situations, I...

True cold calling should be a thing of the past

  In 1976, my sales manager at Burroughs Corporation would walk into the sales bullpen and utter the familiar words: “Is anybody buying something from you in this room?” His point was we needed to get our butts out of the office and into our respective sales...

Are you really listening or just waiting to speak

There is a huge difference between truly listening to and digesting what your prospect is telling you and just waiting for your turn to speak! I truly believe that we as professional sales execs make this mistake more times than we care to admit.  And quite frankly,...

There is a second level of sales qualification

  You have qualified your prospect and placed him on your sales forecast. Your sales manager asks you why you feel strongly that your deal will close this month and you go through the logical reasons you have forecasted the transaction. Most likely they include...

I bet you’ve heard these words before

  Senior management never buys this product Corporate policy prohibits this The executive suite makes those calls These decisions come from above It’s always been done this way That’s just the way it is here The man upstairs calls the shots When you hear one of...

The latest sales buzzword

I recently had a brief conversation with a friend while playing golf in the twilight league at our club. Dave is a 10-year veteran sales exec at Cisco. He briefly mentioned that he is being asked by senior management to do “more” than he had to do when he first joined...

Maintain focus on the basics

As we mature in business we sometimes forget that basics and fundamentals are the most important ingredients for long-term success. As we become a so-called “expert” in our field, we tend to look towards the finer details that separate us from the multitude of others...

Mutual Respect is Critical

The basis of any successful long-term business relationship is mutual respect. In my opinion, if a sales professional invests a significant amount of time in a sales campaign without first establishing the respect of the prospect, he or she is most likely wasting...