Don’t confuse theory with reality

  Coming out of college as a young sales rep, I had idealistic views regarding professional sales. In fact, even after several years in the field, I essentially felt the same way. My belief was that, if I had a solid proposal that addressed all of my prospects’...

It’s all about execution

    As I wrote about last month, it’s important to have a well-thought-out business plan for the upcoming year. If you fail to put significant thought into how you will approach your sales territory, the chances of maximizing your potential are significantly...

Are you prepared for 2017?

When it comes to preparing for next year, regardless of the product or service we represent, we are all gated by three Universal Truths. ·    We have a defined market that we sell into ·    We have a quota or objective we need to hit or exceed ·    We all have 24...

One size does not fit all

As sales managers, we sometimes want to replicate the exact process that worked for us when we were individual contributors. We look at our sales reps and say to ourselves: “If they would just do as I tell them, they would be successful.” In large corporations, there...

Let’s meet for dinner

  Few topics related to professional sales generate a more heated debate than the topic of business entertainment. One traditional school of thought suggests that entertainment is critical to building long-term relationships that result in consistent revenue and...

Why does time equal money?

We hear the phrase “time equals money” all the time. Certainly for professionals who are literally on the clock, such as an attorney or IT consultant who bills on an hourly basis, it’s very easy to understand the term. But how does it specifically relate to a...