Make Sales a Career– not a job!

When asked the question “what do you want to do when you graduate?” how many people would answer, “I want to spend the rest of my career in sales”? Back up to younger folks and ask the same question. How many would say sales would be their career of choice? Certainly...

What Are Universal Sales Truths?

At UST we believe that Universal Sales Truths are true regardless of the product or service you represent. In addition, they stand the test of time. In other words, whether  you are selling high tech solutions to a CIO, or selling cattle to a rancher in 1850, if you...

NO NEED TO GO IT ALONE!

Probably the biggest mistake I made as a young sales professional was the feeling that if I asked for help I was admitting weakness to management. I felt that if I brought in a manager or any additional resource to help drive a transaction to fruition then I would be...

Are Business Relationships Really Important?

Lately I’ve read numerous articles on the topic of business relationships regarding whether  or not they are as valuable as they have been in the past. Some “new age” sales trainers give the impression that relationship selling is a thing of the...

Build a Strong Foundation First!

If you talk to any successful head football coach they will tell you it all starts with a strong offensive and defensive line. You can have the best quarterback in the game but if he doesn’t have time to throw the ball he will never reach his maximum potential. The...