What can we learn from a beer vendor?

When I ask sales executives what their competitive advantage is I typically get a response that is directly related to the product or service they represent. In other words, someone who is a sales exec for IBM would proceed to tell me that partnering with IBM offers a...

Let’s Not Forget Our Primary Purpose

I recently finished a book by Bob Lutz, the former vice chairman of General Motors. He goes into great detail on why, in his opinion, GM lost its competitive advantage in the market. The book is called, “Car Guys vs. Bean Counters.” In it he explains how very smart...

The final third of professional selling

  I believe there are three major components to any professional sales executive. The first two are obvious. The final third is subtler, but in my opinion could be the most critical to long-term success. Let’s take a look at all three from a high-level...

God Gave Us Two Ears & One Mouth For A Reason!

In all seriousness, there is no single aspect of professional selling more important than developing effective listening habits. This is true not only in sales but in life in general. God gave us two ears and one mouth for good reason. Yet for some strange reason many...