Stay thirsty, my friend!

What can we learn from “the world’s most interesting man”?   Regardless of the product or service we sell, are we fully taking advantage of the emotional factor associated with the sale? Emotions are certainly not the only reason a product sells, but it’s hard to...

How will you make quota in 2018?

  Don’t make the beginning of 2018 simply an extension of how you approached your sales territory in 2017. Put aside a fair amount of time to work on your business — not simply in your business. By this I mean take a step back and take a fresh approach to the...

What is your response to this objection?

  There is a particular objection that comes in many forms. And the fact is, many sales folks struggle — and some are at a total loss — when faced with it. Some reps will immediately fold their tents and never return! After all, why waste time when your prospect...

Sell me this pen

  After graduating from St. John’s University in 1976 with a B.S. in business and a major in marketing, I had an interview for a sales job with Burroughs Corporation.  My original intention was to find a job in marketing. However, at the time there were no...

Sales is as simple as 1,2, 3

  I would never say that to be successful long-term in professional sales is easy. What I would say, however, is that the formula is easy. The question then becomes: Do you have the intestinal fortitude to continually execute a simple formula? And can you...

How can a martini make a first impression?

Recently, while I was doing business in Hanover, Pennsylvania, I stopped at a very nice bar/restaurant for a martini on my way back to the hotel. My thought was to have a drink at the bar and then possibly have dinner. I am always very specific about how I like my...