by Scott Dunkel | Oct 18, 2014 | Uncategorized
Have you seen the cartoon that depicts a soldier fighting his enemy with a sword and a shield, with the salesman behind him attempting to get his attention? The reason the salesman is trying to get his attention is because he has a machine gun for sale. The problem is...
by Scott Dunkel | Sep 11, 2014 | Sales Skills
My godson Jack was given a book from his uncle Joe Buck for his high school graduation. The title of the book is “The Millionaire Next Door.” I took the opportunity to skim the book at their house and it really got my attention. So I asked my wife, Jackie, to...
by Scott Dunkel | Aug 5, 2014 | Sales Skills
When I ask sales executives what their competitive advantage is I typically get a response that is directly related to the product or service they represent. In other words, someone who is a sales exec for IBM would proceed to tell me that partnering with IBM offers a...
by Scott Dunkel | Jul 10, 2014 | Sales Skills
I recently finished a book by Bob Lutz, the former vice chairman of General Motors. He goes into great detail on why, in his opinion, GM lost its competitive advantage in the market. The book is called, “Car Guys vs. Bean Counters.” In it he explains how very smart...
by Scott Dunkel | Jun 12, 2014 | Sales Skills, Uncategorized
What do you do in the middle of the afternoon when you feel a little sluggish and your eyes are getting a bit heavy? You might grab an energy drink like a Red Bull or maybe a cup of coffee? Perhaps you go outside and take in some fresh air or take a little walk. I had...