Mutual Respect is Critical

The basis of any successful long-term business relationship is mutual respect. In my opinion, if a sales professional invests a significant amount of time in a sales campaign without first establishing the respect of the prospect, he or she is most likely wasting...

Be patient, but have a well though out plan

  A small group of men get together for coffee several times a week at an RV resort we stay in Florida. One morning my wife, Jackie, introduced me to a man who was in the “hot sauce” business. He developed a premium line of products that are all -natural and...