Make Sales a Career– not a job!

When asked the question “what do you want to do when you graduate?” how many people would answer, “I want to spend the rest of my career in sales”? Back up to younger folks and ask the same question. How many would say sales would be their career of choice? Certainly...

What Are Universal Sales Truths?

At UST we believe that Universal Sales Truths are true regardless of the product or service you represent. In addition, they stand the test of time. In other words, whether  you are selling high tech solutions to a CIO, or selling cattle to a rancher in 1850, if you...